Eye care
Event graphics for the TOTAL30® launch.
The full set of event graphics for the TOTAL30® launch: Fit Day kits, pull-up banners, floor clings, tear pads, packaging and the materials used at the lunch-and-learns and launch dinners.
- Client
- Alcon
- Year
- 2024
- Disciplines
- Experiential & EventsCreative Campaigns
Fit Day kit
Banners, balloons, napkins, cups, floor clings, tear pads and pack shots for in-practice Fit Days.
Lunch-and-learn and dinner kit
Folders, certificates, coasters, stickers, a telescoping box brochure and the room itself.
In practice
Pack shots for retail and optical practice display.
The challenge
A product launch that had to work in a lot of different rooms — practices, lunch-and-learns and dinners — without turning into a pile of unrelated printed items.
Our approach
- 01
One kit of materials that scales from a countertop tear pad to a full room set-up.
- 02
Design every touchpoint people actually pick up, not just the big banners.
- 03
Keep production simple enough to ship and rebuild in any practice.
- Experience and graphic design
- Bang Albino
- Production
- Bang Albino studio
More work
All case studies →- Ophthalmic devicesA product launch film where science meets nature.
- Experiential and eventsEvents that move people.
- Digital healthDigital health that gives clinics their day back.
- Consumer healthInfluencer product campaign for Oral-B iO
- Eye careA testimonial film for Systane Pro.
- Eye careThe science of a single drop, in 3D.
- Ophthalmic devicesA microscope teaser that makes surgeons look twice.
- Eye careEye care instructions people actually follow.
- Ophthalmic devicesA global campaign that sounds Canadian.
- Medical networksA clinical network site that stops burying its own content.
- OTC and wound careFirst aid packaging that says exactly what it needs to.
- Patient advocacyThe State of Celiac Disease in Canada report, made public.
- Food and hospitalityA ghost kitchen with a luchador alter ego.
- Refractive surgeryJournal ads and clinic materials for WaveLight LASIK.
- Ophthalmic devicesThe Suite Spot: a touring showroom for the Alcon Vision Suite.
- Eye careBooth graphics for AAO 2024.
- PharmaceuticalField system for a three-brand glaucoma portfolio.
- Medical devicesAn insulin pump ad that stops sounding like a spec sheet.
- Public healthA documentary that got Canadians talking about hep C.