OTC and wound care
First aid packaging that says exactly what it needs to.
Packaging, brand and e-commerce site for NOxyDERM, a nitric-oxide first aid foam that had to stay compliant while still speaking to wound care clinicians.
- Client
- NOxy Health Products
- Year
- 2024
- Disciplines
- Strategy & BrandDigital, AI & Omnichannel
Packaging
Fully compliant. Concise and useful. Clear about who it's for.
Website
An e-commerce site built for two very different visitors: people buying a first aid foam, and clinicians checking the science.
Launch materials
Booth, investor deck, email and conference ad.
The challenge
An OTC product with real relevance to chronic wound care, and strict limits on what the pack is allowed to claim.
Our approach
- 01
Lead on what the product is cleared to say: minor cuts, scrapes and burns.
- 02
Speak to the people who matter most — elderly patients, people with diabetes, anyone healing slowly — without stepping over the line.
- 03
Carry the same system into the site, the checkout, the booth and the sales collateral.
- Brand and packaging
- Bang Albino
- Digital and e-commerce
- Bang Albino studio
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