Medical networks
A clinical network site that stops burying its own content.
A UX audit, information architecture rebuild and brand refresh for CCON, turning a hard-to-navigate site into something clinicians can actually use.
- Client
- Canadian Cardiac Oncology Network
- Year
- 2024
- Disciplines
- Digital, AI & OmnichannelStrategy & Brand
Live on screen
The rebuilt site
Responsive, accessible and structured around how HCPs actually look for things.
The brand refresh
A refreshed palette, logo lockup and stationery system built on CCON's own mark.
Where it started
The original site, before the audit and rebuild.
The challenge
Good content nobody could find. Navigation, hierarchy and content discovery all worked against the people the site exists for.
Our approach
- 01
UX audit of the existing site from an HCP's point of view, not an internal one.
- 02
New information architecture: user paths mapped, hierarchies simplified, key resources surfaced.
- 03
Reskin built on CCON's own brand elements — fresh colours, typeface, logo lockup and icon set — rather than a wholesale rebrand.
- 04
Responsive, performance-optimised build with accessibility standards baked in.
- UX and information architecture
- Bang Albino
- Design and build
- Bang Albino studio
More work
All case studies →- Ophthalmic devicesA product launch film where science meets nature.
- Experiential and eventsEvents that move people.
- Digital healthDigital health that gives clinics their day back.
- Consumer healthInfluencer product campaign for Oral-B iO
- Eye careA testimonial film for Systane Pro.
- Eye careThe science of a single drop, in 3D.
- Ophthalmic devicesA microscope teaser that makes surgeons look twice.
- Eye careEye care instructions people actually follow.
- Ophthalmic devicesA global campaign that sounds Canadian.
- OTC and wound careFirst aid packaging that says exactly what it needs to.
- Patient advocacyThe State of Celiac Disease in Canada report, made public.
- Food and hospitalityA ghost kitchen with a luchador alter ego.
- Refractive surgeryJournal ads and clinic materials for WaveLight LASIK.
- Ophthalmic devicesThe Suite Spot: a touring showroom for the Alcon Vision Suite.
- Eye careEvent graphics for the TOTAL30® launch.
- Eye careBooth graphics for AAO 2024.
- PharmaceuticalField system for a three-brand glaucoma portfolio.
- Medical devicesAn insulin pump ad that stops sounding like a spec sheet.
- Public healthA documentary that got Canadians talking about hep C.