Eye care
A testimonial film for Systane Pro.
Built around optometrist, Dr Walt Whitley explaining what the drops change for the people in his chair.
- Client
- Alcon
- Year
- 2024
- Disciplines
- Film, Motion & 3DCreative Campaigns
Watch the film
Frame grabs
The challenge
To support the launch of Systane PRO PF, we created testimonial films with eye care professionals that felt natural, clear, and credible. The goal was to make the conversations feel real while covering the key product points and staying within approved claims.
Our approach
- 01
We picked a bright, everyday location that feels natural and approachable so the setting complements the brand.
- 02
Dr. Whitley spoke in his own words, with key talking points close at hand, allowing his natural, conversational tone to emerge.
- 03
Every claim was mapped to the science and referenced, and the film went through Veeva review.
- 04
Trimmed versions for social, in-practice screens and rep use all came from the same shoot.
- Creative and direction
- Bang Albino
- Film and edit
- Bang Albino studio
More work
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